What many of us would dearly love to do — if only we had the confidence — is to start our own businesses. But here, as in so many other fields, what may deter us is a dispiriting feeling that everything has surely already been done; the world obviously doesn’t need yet another bakery, grocery store, pet shop or skin cream manufacturer. But such pessimism is a sign of a punish ingly and misguidedly narrow conception of what business is actually for. The ultimate purpose of business is to satisfy human needs. Put more colloquially, it is to make people happy. And once we frame matters like this, what we quickly see is that business as a whole hasn’t begun to fulfil its historic mission — because human beings are still so pervasively, fascinatingly and (if one can put it this way) inspiringly miserable. There are — of course — a few areas where enterprises have learnt to satisfy our needs rather well. The world truly doesn’t require yet another brand of breakfast cereal. ...
A Job Fixation is a determination to secure a particular kind of job that, for one reason or another, turns out not to be a promising or realistic option. It may be that the job is difficult to attain, it may require long years of preparation, or it might be in an industry that has become precarious and therefore denies us good long-term prospects. We call it a fixation – rather than simply an interest – to signal that the focus on the job is problematic because we have an overwhelming sense that our future lies with this one occupation and this occupation alone, while facing a major obstacle in turning our idea into a reality. The solution to such fixations lies in coming to understand more closely what we are really interested in: the more accurately and precisely we fathom what we really care about, the more we stand to discover that our interests exist in a far broader range of occupations than we have until now been entertaining. It is our lack of understanding of what...